How to produce the online transmission of an event?

Zaz Produções - April 02, 2020


The MICE segment (Meetings, Incentives, Conferences, Exhibitions), that is, the events and tourism business sector, generates R$ 936 billion per year, which corresponds to 12.93% of the Brazilian GDP.

For the coming years, the segment innovates and bets on the event streaming service to increase business. ZAZ Produções specializes in live streaming via multiplatforms, such as Youtube, Facebook, Twitter, among others, having in its portfolio more than 20 events broadcast online.

The company has the latest technology, the most modern equipment, software, cameras, satellite for transmission or broadband internet, which can cost a few million reais. In addition, of course, ZAZ Produções has an extremely qualified team for the successful execution of the service, from production to the coordination and exhibition of the online event.

Those who watch the online broadcast of the event may not know that they are months of work for the success of a single day event, which involves some steps. During pre-production and production, the team mobilizes to set up the event's agenda and schedule; to search, select, budget and define the hotel and buffet that will be used; and hire the professionals who will work at the event, such as promoters, master of ceremony, among others.

In addition, it analyzes which technologies are necessary for the event's streaming, as explained by André Zavarize, founder and CEO of the company, “Analyzing how the event will be, what the client wants to communicate, we set up the technical need, how many cameras, switcher, if we take a mobile unit to the event, or if we use a house mix. It is important to have cameras that attend the entire event, fast and broadband internet, the equipment for transmission (outside cameras), a team highly prepared to make this show run in the best possible way, whether in a gym or in a hotel”.

Of course, no event can happen without scenery, lighting, sound. For this, ZAZ Produções uses specific equipment and hirestechnicians for lighting, video and sound. Finally, the company has an incredible team of architects and designers responsible for the personalized creation of the scenario for the event.

So that nothing goes wrong, the professionals at ZAZ Produções do the assembly the day before with the entire passage of the event. In other words, the scenario is set up and all equipment is tested.

Jovem Pan (JP), the largest radio station network in Latin America, is a long-standing and very successful partnership with ZAZ Produções. In this perspective, the company has already produced, coordinated and executed several events with live transmission via JP's multiplatform, including budget assembly; the project in 3D; adjustments in visual communication; research, budgets and hiring of new technologies, new suppliers, bringing innovation to JP's projects.

Zavarize talks about the partnership with the radio station “We are very grateful to Grupo Jovem Pan, we proudly honor this partnership, it is very gratifying for you to work with customers who always think outside the box, we deliver all projects with maximum professionalism and efficiency , and that is why this is a relationship that makes us very proud. JP always innovates in its market, always pioneering in what it does, so we have to stay updated, innovative and perfect in everything we do”


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