Event industry bets on streaming to increase revenue in 2020

Zaz Produções - February 17, 2020


With sales of R$ 209.2 billion, Brazilian event companies innovate and offer live streaming service via multiplatforms

The business segment in Brazilian events and tourism, known worldwide by the acronym MICE - Meetings, Incentives, Conferences, Exhibitions -, moves R $ 936 billion per year, which corresponds to 12.93% of the Brazilian GDP. Want more? The industry generates 25 million jobs in the country, with 1 in 4 Brazilians working with events or tourism.

According to a study carried out by the Brazilian Association of Companies and Events (ABEOC), released at the end of 2019, the event industry has revenues of R $ 209.2 billion in Brazil, representing 4.3% of the country's GDP and generating 1 million and 893 thousand jobs. Events are business. Profitable businesses that contribute to the country's economy and development.

What are the prospects for 2020? It is estimated that the events industry will grow by 6.5% in revenue, as well as the expectation is that the segment will increase the supply of jobs by 4.4%, according to ABEOC data.

For this, companies are betting on technology, inserting their business in the digital environment. Streaming emerges as one of the main trends for the event market in 2020. What is streaming? It is the technique of transmitting data, in this case, videos and audios, in real time to any place on the planet. And how can such technology transform the event industry? With the simultaneous multiplatform transmission, which is increasingly requested by customers, since streaming has won the hearts of the Brazilian public.

With seven years in the event market, ZAZ Produções has consolidated itself as a specialist in producing congresses, conferences, stands and fairs in Brazil, with customers such as Samsung, Bauducco, Jovem Pan, Certisign, among others. In addition, he is a specialist in live broadcasts, via multiplatforms, using the latest technology, with highly trained professionals to manage and conduct the event, the transmission adds a lot of value to the events. In 2019, ZAZ Produções produced the documentary “Sergio Vieira de Mello - The legacy of a Brazilian hero”, which is available on the company's YouTube channel.

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