Producing a sales event is always a challenge. Now, producing a new model of product presentation, online, for big brands that need to reach expressive numbers, with famous presenters, unpublished products, is even more delicate! But at ZAZ we like challenges.

Following international trends, ZAZ produced the Live Shop for the giant C&A on April 1 and had the participation of presenter Vivian Amorim.

The event presented products live on the internet in order to allow the buyer to have an experience much closer to a physical store, including the possibility to comment and ask questions during the live!

The history of the Live Shop is recent! Thinking of practicality and modernity, Live Shops is born in China, a millionaire market, LSS commerce already moves US $ 157 billion worldwide. In China alone, this new market has generated an impressive 1.7 million jobs in technology positions and purchasing intermediaries. In Brazil, live sales started and gained strength in this period of quarantine and social isolation. With this, not only big brands, but also small and medium entrepreneurs, sold the products through Live streaming. This is a trend that is here to stay, and tends to move the market a lot, not only in sales, but also in the presentation of products in general.

During the Live Shop, the presenter and ex-bbb Vivian Amorim, showed the trends and news of the brand, in addition to talking about jeans and the ways to wear it comfortably.

The Live Shop took place during the red phase, which ended up yielding extra care, so that everyone was well and healthy. The entire structure of the event was made in partnership with Thinkers, partner of other projects for the same brand, and it was a success.

It is challenged who is brave to face the new, and following our rite, we had a perfect delivery. Combining Israeli technology for the transmission and know-how of more than 4 years in live broadcasts via multiplatforms, ZAZ makes available to the Brazilian market, the Live Shop product and hopes to close major partnerships with brands so important for the Brazilian industry, and holding events that are memorable and as incredible as this one. Do you need a Live Shop? Contact ZAZ.