Audiovisual, a manual for beginners

Zaz Produções - March 18, 2021

When we think about creating audiovisual content, the first thing is to have a good idea of filming.

FOTO: ZAZ PRODUÇÕES / Conectando Memórias

Thinking about a unique experience for the consumer of an audiovisual product is essential if you want your video to positively impact the people who are going to watch it. After that, we start to develop the script, it is a fundamental part of the project, because if we go too far out of what is planned, the film may not convey the intended meaning.

Even if you don't have a specific studio or specific location for your recordings, securing a space to shoot is essential. For the recording, the ideal is to separate a suitable place and the most structured possible, adapting the scenario to your need to bring the best quality of material.

FOTO: ZAZ PRODUÇÕES / Malvino Salvador

During the capture, the script must always be on hand. Creating an agenda and a storyboard can also help you to not forget anything and have a good continuity in the filming.

FOTO: ZAZ PRODUÇÕES / Conectando Memórias

The next step is editing, a well done editing can be the icing on the cake, thus ensuring a good reception. Audiovisual production is present in all social media, in addition to being irreverent, it can take your brand to a new level.

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ZAZ Produções is an agency specialized in events and culture. Founded in 2013, the company has in its essence all the desire to create, idealize and organize major events throughout Brazil and develop projects in the most diverse cultural areas, such as literature, music, audiovisual, plastic arts, ballet and humanitarian projects.


Av. Paulista, 807 - 14 andar Conj. 1416
Bela Vista - São Paulo/SP
(11) 3297-9671 | (11) 95771-9872