B.Lab is Bauducco's startup acceleration program. zaz productions had the privilege of producing the pitch day for the first edition of b.lab – bauducco's program aimed at helping startups that want to innovate in large markets, using technology and creativity. Marking the beginning of the program, the pitch day took place at Cubo Itaú, in São Paulo, and 17 startups had the chance to present themselves to be selected and help Bauducco with various challenges.